Every pet parent likes to see their pet's name in print. After entering pet type and name, users could scroll through the naughty and nice lists to see which list their pet fell on.
Data was saved within a database for future mobile targeting. PetSmart can now segment and target their messaging based on pet type and even address messages to the pets themselves!
Starbucks Brew It Forward
Holiday Scratch and WIn
Lane Bryant Swipe Reveal
Blueberry Toast Promo Poster
Local Chicago theater, Tympanic Theatre, reached out to me to create a poster for their performance of Blueberry Toast. They sent over the script and some key concepts and images. Marriage, love, sex, disappointment, suburbs, facade/fakery, toast, blueberries, blueberries on toast, knife.
Official Play Blurb
"It’s a Sunday morning in a sunny, suburban kitchen. Barb is making breakfast for her husband, Walt. Their children, Jack and Jill, are busy writing a play. When Barb and Walt disagree over a seemingly innocuous piece of blueberry toast, the veneer of their polished existence begins to crack and what’s underneath might eat them for breakfast."
I wanted the design to be a Pinterest recipe board meets Dexter promo poster. I ran to the grocery store to collect the ingredients for blueberry toast. After making a mess of my kitchen floor and a quick photoshoot I had my shots! I edited the photos and incorporated the type. I like the idea that it looks nice and sweet but the knife is just a bit out of place and a little too large. Also, the cracked egg adds a bit of imperfection and discomfort. I wanted the poster to have a bit of a metaphor without being too obvious.
Pep Boy Holiday
Brake parts aren't your traditional stocking stuffer, but it's what Dad wants this year. With the Pep Boys "Align Your Holiday" game, earn coupons to save on all of your automotive needs.
START UP YOUR HOLIDAY SPIRIT.
After requesting a link to the experience via text message, shoppers were presented with a quick set of directions and then were dropped directly into the experience.
SHIFT INTO GAME PLAY.
Players got three tries per level to match the objects and win an offer from Pep Boys. There were three levels, each with increasing difficulty.
DRIVE HOME SAVINGS.
After correctly completing the game, players could save their offer to their phone or play to win another offer in a different level.
US Cellular Summer Spin
A collection of sketches using my iPad Pro and the Procreate app.
Redbox Give Movies Get Movies
Sears New Years Eve Reveal
Nothing says New Years like the annual ball drop in Times Square.
Visually playing off the lights, the glitz and the energy of that iconic experience, we created an interactive ball drop that encourages users to scroll on their mobile devices to ring in the new year with a special offer from Sears.
Large acquisition push around New Years to help grow the database in a short period of time. Track # of new opt-ins, redemptions/revenue & CTR.
Promote opt-in for Sears mobile updates
Highlight Sears New Years o er and integrate with mobile wallet for ease-of-use
Drive click-through and offer redemption
Track number of new opt-ins, redemptions/revenue & CTR