THE ASK
Gap needed to lessen the burden of holiday shopping. They were looking for a lightweight solution that would be easy for customers to play during the period of time they are standing in line.
THE SOLUTION
A game solution for that would allow for customers to have a fun game to play and reward them with an instant offer for playing that they can redeem when they reach the register.
BY THE NUMBERS
• 73% Engagement Rate (user completed at least one puzzle)
• 53% Mobile Coupon Redemption (7.5x average)
THE ASK
Local Chicago theater, Tympanic Theatre, reached out to me to create a poster for their performance of Blueberry Toast. They sent over the script and some key concepts and images. Marriage, love, sex, disappointment, suburbs, facade/fakery, toast, blueberries, blueberries on toast, knife.
Official Play Blurb
"It’s a Sunday morning in a sunny, suburban kitchen. Barb is making breakfast for her husband, Walt. Their children, Jack and Jill, are busy writing a play. When Barb and Walt disagree over a seemingly innocuous piece of blueberry toast, the veneer of their polished existence begins to crack and what’s underneath might eat them for breakfast."
THE SOLUTION
I wanted the design to be a Pinterest recipe board meets Dexter promo poster. I ran to the grocery store to collect the ingredients for blueberry toast. After making a mess of my kitchen floor and a quick photoshoot I had my shots! I edited the photos and incorporated the type. I like the idea that it looks nice and sweet but the knife is just a bit out of place and a little too large. Also, the cracked egg adds a bit of imperfection and discomfort. I wanted the poster to have a bit of a metaphor without being too obvious.
THE ASK
U.S. Cellular is the Official Wireless Sponsor of the Oklahoma City Thunder. They wanted a responsive site to encourage fan engagement on-site (at Chesapeake Energy Arena) and in surrounding retail locations.
THE SOLUTION
A sleek responsive mobile hub that included three unique experiences. A personalized virtual jersey & digital Autograph, OKC Thunder Sweeps and OKC Thunder game map & schedule.
Wedding branding for the wedding of Sarah Thomason and Mark Woods. The couple wanted a simple and elegant design that aligned with their wedding theme. Worked closely with the bride to ensure every detail was perfect for her big day.
THE ASK
Tablet tool optimized optimized for iPad that contains tracking for events, a raffle entry, and explore apps page with unique SMS trigger pages with analytics.
THE SOLUTION
A one page scrolling site that contained the app download options as well as a snappy survey.
THE ASK
As new basketball shoes premier at the start of the NCAA Final Four Tournament, Hibbetts was seeking a way to get fans closer to the new shoes that utilizes the fun of the tournament bracket.
THE SOLUTION
A shoe tournament that gave fans a way to see the newest basketball shoes and select their favorite in a unique experience aligned to the spirit of the NCAA Tournament bracket.
BY THE NUMBERS
• 84% of campaign entries came from SMS
• 14% of entries from other channels opted in for SMS Alerts
THE ASK
Men's Wearhouse needed a unique interactive experience that would excite and engage consumers. They wanted to reward customers with a mobile wallet offer but deliver the experience in a delightful way.
THE SOLUTION
As the lead designer on this project I came up with the concept of branding it for the New Year. The surprise and delight of shaking your phone and seeing the confetti fall is playful yet also on brand.
THE ASK
Aimed at building the mobile database, Vibes was tasked with creating a custom engagement experience to be utilized for eight different holiday promotions for Sears & Kmart.
THE SOLUTION
A unique mobile experience that extended their existing holiday campaigns, with mobile exclusive offers. The animation was triggered by the user scrolling down the rainbow. Once the leprachaun hits the pot of gold the mobile offer appears.
BY THE NUMBERS
• +3.0 % point increase when including this experience in messages
• 57% of users who saved the offer to their phone
Experimenting with the new Adobe Capture app I created a visual packing guide for Lollapalooza. Color scheme inspired by the iconic Lollapalooza branding. From sketch to screen this was a fun illustration to create!
